Mobility Buddy eCommerce
Mobility Buddy sell disabled scooters, wheelchairs and mobility aids through open source CMS OSCommerce. The website has seen many additions to functionality, including a separate VAT calculation at the checkout and downloadable brochures and VAT Form. The Mobility Buddy website attracted a large amount of traffic from the main advertising spend of SEO and PPC. Being focused on conversions, I managed the upgrades and testing of a new checkout structure that removed the required account sign up, which improved conversions by 96%. The navigation was also improved to remove so many product categories and focus on the main products with the biggest profit margin.
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