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Keen2learn is an eCommerce site for educational games and toys to children and teachers. The initial concept for the site was created in 2005 and developed as the first website to offer specialist school learning resources direct to the consumer market. The first incarnation went live in early 2006 and quickly was redeveloped to meet the competing eCommerce conditions. As with all eCommerce projects, the redevelopment cycle is yearly to allow the website to meet customer expectations and enhance conversions. The website then branched into a resource of information for parents on the teaching process, to having a custom Wordpress template created for the integrated blog and CMS, together with enabling Schools to purchase via invoice online. Since the initial launch, the site has grown 30% each year and has successfully established a foothold in both the B2B and B2C markets.

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