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To compliment the Search Engine Optimisation, the Adrenalin Jungle also has a variety of different online marketing campaigns. This includes such activities as viral marketing, social networking, banner advertising and voucher promotion. Through connecting with customers by engaging in social interaction, the Adrenalin Jungle websites (www.AdrenalinJungle.com, www.Paintball-Jungle.co.uk and www.Corport-Entertainment-Nottingham.co.uk) was able to achieve increased activity on the site and also a loyal following on their channels and blog. This included: Viral Marketing with a YouTube Channel, social networking though a Facebook group and advertising, Wordpress blog to communicate new activities and events, banner advertising on regional sports websites and Voucher code promotion.

Online Marketing produced:

• 300% increase in traffic over a 2 year period
• Online conversion increased by 2%
• Facebook advertising and interaction accounts for 30% of the online bookings.

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