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110 Sport TV is the online sports channel from 110 Sport Management. Built using a bespoke ASP.Net content management system, the site streams live sports events to subscribers of the channel. I project managed the re-development of the site from initial brief to organising the streaming video and the launching the site. This was also an online marketing project as the site was translated and produced in Chinese to broadcast live Snooker events in China. Both the UK and Chinese (www.110sport.cn) websites were promoted aggressively using Google and Baidu PPC, banner display advertising, social media marketing and article submission.

The results showed:

• New re-developed website retained 20% more visitors with a decreased bounce rate of 10%.
• The website saw an increase in traffic of 400% over the previous tournament.
• Online subscriptions doubled for the first tournament.
• Integrated Chinese payment service provider increased overall revenue from the broadcast snooker matches.

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